Scope: BRAVO! was hired to design and produce the Groundbreaking Ceremony for Inova Fairfax Hospital's Women and Children's Center.
Objective: Inova Fairfax Hospital sought to create an innovative experience for the attendees to match the detail and thought put into the new center.
Outcome: BRAVO! created an interactive experience leading up to the event and onsite. A lego competition was launched which invited Inova staff to build their own replica of the new center. The creations were showcased during the Groundbreaking Ceremony. BRAVO! created and launched the "I am an Inova Woman" digital marketing campaign and asked women to write their affiliation on boards at the event. The ceremony was designed to tie in the Children's Center messaging. BRAVO! created branded Lego blocks for the dignitiaries to stack representing the foundation of the new center. The event was a fun way to experience the new services of the center.