Define Your Brand and Deliver Your Promise with these Five Steps
Thursday, March 12, 2015
Your objective is to define your brand and then deliver your promise. Focusing on your both the definition of your brand, and the steps necessary to deliver your brand promise, will ensure that you achieve success. The Brand- Driven leadership model supports this essential balance by addressing five internal strategies and five external strategies for your brand.
The Five Internal Strategies from Wendt Partners Brand-Driven Leadership Session.
1. Define your change vision.
In a market saturated with companies touting the same message of quality and loyalty, your business can only achieve a breakthrough if you create a compelling vision. This vision needs to clearly demonstrate what the world would look like if your products and services were fully implemented as intended.
2. Craft your brand message.
The key to a successful brand promise is its specifics: What customers you intend to serve, how you intend to serve them, and what experience they will have as a result of that encounter. Most importantly, the promise must be a deliverable, i.e., it must be supported by the realities of how you do business.
3. Align systems and processes.
How many times have you encountered a business that claims to offer an easy customer experience, yet any time you ask a question to the company's employees they claim ignorance, tell you they'll have to 'look into it' or say that the information you need is in a different system? The processes by which you run your company, and the systems that support those processes, will ultimately define your customer's experience.
4. Focus on learning.
Empowered and educated employees are the cornerstones of a successful and efficient enterprise. Those who are committed to Brand-Driven Leadership go beyond training and focus on employee development, mentoring and support.
5. Commit to culture. This begins with you. The standard-bearer for your business culture is you. Successful brand leaders are those who manage actively by moving around their business, talking with customers and employees, and staying connected to all aspects of the enterprise.
BRAVO! fully recognizes and implements this process through every strategic event we plan. To learn more about how BRAVO! helps improve your brand through live experiences, please contact us at @ hottopics@aboutbravo