From Commodity to Specialist
What is a Commodity? According to dictionary.com it is: "An article of trade or commerce, especially a product as distinguished from a...
Embrace Yourself
As one who describes myself (as I have heard others do as well) as a perfectionist, the story below was an "Aha!" moment for me. We live...
Integrated Marketing Events
Live events are held for numerous reasons: fundraising and awareness building to sales, education and morale building, organizational...
Stand Out Spotlights
Nancy attended the farewell party for Amanda Hyndman, the General Manager of the Mandarin Oriental in Washington DC. She has been...
Branded Content and Its Importance in Sponsorship Marketing
BRAVO! believes in the power of branding at events. We truly want to create an engaging experience for everyone in attendance. What we...
Event Industry Braces as Scapegoat in G.S.A. Scandal but Hopes for Limited Fallout
BRAVO! promotes the value of a strategically planned event. The GSA scandal in 2012 shed negative light on our industy and devalued the...
The Value of Business Objectives for Events
A phenomenal article on the value of business objectives for events by John Nawn. We ignore the calls to “define our objectives” like we...
Create a Brand that Represents Trust
Peter Clarke from Co Design explains how to build a brand that fosters trust. "The worst of the storm has passed, but the devastation...
Event Strategy vs Event Planning
In a competitive and uncertain economy such as ours, event budgets are being monitored carefully, organizations are working diligently to...
Sensory Engagement at Events
BRAVO! loves to find new ways to engage our client's audience. BizBash found a collection of stimulating ideas that provoked thought! We...